Gareth Loudon PhD is a product originator who has worked for Ericsson and Apple Computers. He has brought several new products through from the first stages of research to commercial success. He has several patents to his name and has authored over 30 publications.

Through training and consultancy, Gareth Loudon helps businesses and organisations discover new product and service opportunities; develop new product and service ideas; and evaluate and improve existing products and services. Gareth's approach transcends traditional market research resolving differences between customer needs and product solutions through the application of ethnography.

For more information contact Gareth at gareth@lightminds.co.uk